A New Way to Map Interests

PiNWi stands for Play-Interest-Wise and is an interactive daily-use mobile application useful for parents who constantly strive to uncover and understand their children’s interests. With its innovative data-driven technology that uses data collected directly from children, PiNWi enables parents to both map and manage their children’s ever evolving interests in an unbiased and impartial way. It’s a pioneering new way to positively influence child development by helping parents stay focused on their children's interests.

Parenting by Listening

PiNWi is based on a simple idea that children’s interests are driven by what makes them happy; and that the easiest way to know what makes children happy is to “ask” them. While parents do this everyday, they are limited to their intuitive understanding and have no easy or objective way to know what “truly” drives their children’s interests.

PiNWi draws from interactions parents have with their children everyday and is designed for them listen to their children on a daily basis. It helps parents understand their children's likes & dislikes, know what drives their interests and make smarter choices based on their interests.

Useful Insights. Interactive Reports.

With its gamified interface that encourages children to self-report their interests and a research-backed interests-mapping model that examines this data, PiNWi generates useful insights to help parents stay focused on their children's interests. These insights are realistic, reliable and real-time as they use data received directly from children not once but consistently over a period of time.

Presented in an interactive-report format, PiNWi Insights throw light into interests that exhilarate children, those that only amuse them, those they find unexciting and those they never explored. The insights also highlight long-held and new-found interests, among other information useful for parents.

17 Factors that Drive Interests

Built on the foundations of acknowledged theories and principles of child devlopment & learning; and backed by months of intense research and learning of what frames our interests - PiNWi maps interests across 17 factors:

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Social Interaction

Social Interaction

Interest in doing things that involve using physical and bodily movements and reflexes.
Self Engagement

Self Engagement

Interest in doing things that involve engaging with oneself instead of interacting with others.
Physical Action

Physical Action

Interest in doing things that involve using physical and bodily movements and reflexes.
Working With Hands

Working With Hands

Interest in doing or making things that involve skillfully using one's hands.
Spoken Communication

Spoken Communication

Interest in expressing, communicating and understanding through the spoken word.
Written Communication

Written Communication

Interest in expressing, communicating and understanding through the written word.
Visual Sense

Visual Sense

Interest in thinking, responding, expressing and understanding things visually.
Aural Sense

Aural Sense

Interest in thinking, responding, expressing and understanding things aurally.
Taste & Smell

Taste & Smell

Interest in things that involve receptiveness and sensitivity to taste & smell.
Logical Thinking

Logical Thinking

Interest in doing things that involve analysing, reasoning, strategising and problem solving.
Numerical Thinking

Numerical Thinking

Interest in thinking, comprehending, visualising and understanding things numerically.
Conceptual Thinking

Conceptual Thinking

Interest in thinking, experimenting, inventing and innovating new concepts.
Creative Expression

Creative Expression

Interest in thinking, imagining, communicating and expressing through creative and artistic mediums.
Nature & Environment

Nature & Environment

Interest in things that involve receptiveness and sensitivity towards nature & environment.
Care & Compassion

Care & Compassion

Interest in doing things that involve helping and caring for people and the community.
Knowledge & Learning

Knowledge & Learning

Interest in doing things to know and learn more about the world, its people, their ideas, views and experiences.
Thrill & Adventure

Thrill & Adventure

Interest in doing and exploring things that offer an adrenaline rush and help gain a sense of accomplishment.

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A Passionate Team

PiNWi is created and owned by Hatch Tact Innovations Pvt. Ltd – a company focused on creating data-driven innovations. Founded in February 2015, it is backed by a passionate team of like-minded professionals who collaborate on innovative business solutions to create value for people and communities by empowering their decision-making.

Rachna Khanna

Rachna Khanna

Founder & CEO

A seasoned brand marketing professional, Rachna has a unique educational background and work experience that pans over 15 years. Driven by her own life experience, Rachna started her journey in the child development space in 2013. She founded Hatch Tact Innovations in 2015 to start-up PiNWi with the purpose of bridging the gap between careers and interests.

Ankit Kesarwani

Ankit Kesarwani

Co-Founder

An SRCC, IIMB Alumnus, Ankit has been in the financial market for over 15 years. He joined hands with Rachna to co-found and start-up PiNWi purely driven by the potential of a data-driven innovation in the child development space and the impact it can create in this ever-growing market.

Dr. Namrata Goyal

Dr. Namrata Goyal

Consulting Psychologist

A PhD in Cultural and Developmental Psychology from The New School of Social Research in New York, Dr. Namrata joined PiNWi to oversee the ongoing research, its methodology and the analysis of data. Along with published papers in her area of research, she brings on board her teaching experience in Developmental Psychology, Advanced Statistics and Research Design.

Get started on PiNWi

Stay up-to-date with your child's ever-evolving interests with PiNWi and ensure you make smarter more interest focused choices.

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